Sweet Solution
What’s not to love about chocolate? How about 30,000 people in modern slavery. Or 1,5 million children working in illegal child labour. And a whole whack of exploitation, injustice, unfairness and poverty.
Chocolate is hiding a bitter truth. But Tony’s believes we can all be part of the sweet solution...
Look familiar?
Tony’s Sweet Solution bars may look a lot like some big brand favourites. But they’re made a lot different: using Tony’s 5 sourcing principles for a more equitable chocolate industry. Proving every chocolate company could (and should!) do the same.
The bars became a rallying cry for consumers to get their sweet activist together (with the help of a handy kit, pop-up protest truck and digital inspiration aplenty) – calling on Big Choco to tackle the serious problems in the chocolate industry.
At the end of the campaign we wrote an open call to Big Choco to join Tony’s Open Chain or copy the 5 Sourcing Principles.