Pass the Spark

Ready, set, relay! In the run-up to Paris 2024, ASICS was looking for a relevant way to get more people to move their minds.

Inspired by the journeys of 7 ASICS athletes competing in the Games, we sent a team of runners on a 6-day relay challenge across 5 countries to the centre of Paris. Travelling through the athletes’ hometowns and inviting the world to join in and “Pass the Spark” to share the uplifting power of running.