Heart to Be Part

Fashion these days is all about the collabs. But for Gigi, it’s all about the fans. So we invited them to co-create the Tommy X Gigi collection alongside pieces customised by 4 fashion influencers. By ‘hearting’ their favourite designs on social, fans decided which looks would rule the Fashion Week runway. Democratising fashion in true Tommy spirit – and growing loyalty by turning casual fans into active members.