The Gut Life

With all the hustle and hutzpah of a healthy microbiome, Activia’s online ecosystem guides people on a holistic wellness journey with a focus on gut health. We created a whole new online ecosystem to tell the Activia story – using a draggable modular card system to inform and inspire healthier choices through bite-sized information on lifestyle, culture, recipes, and more.

Welcome to the gut life. Welcome to the culture of living well.

Senior Copywriter
Experience concept
Content strategy
TOV direction
Copywriting

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